OWN A BURGER WISCONSIN.

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Proven systemS.
Big flavour.
Real opportunity.

Since 1989, Burger Wisconsin has been serving fresh, gourmet burgers to loyal customers across New Zealand. Built on hardworking local franchisees and a simple promise to do burgers properly, we’re always looking for passionate operators ready to take the reins of their own store.

 

WHY BURGER WISCONSIN?

Big burger with dripping cheese and a beef patty.

NZ’s Original Gourmet Burger

Leading the way since 1989.

Proven for 35+ Years

Built to last, backed by 20 stores nationwide

Proudly NZ Owned & Operated

Local roots, national reach.

Recognised & Resilient Brand

Trusted across generations.

Thoughtfully Positioned

In your local neighbourhood.

Experienced Head Office Backing

Experienced owner-operator support.

 

Join a brand that started it all — and still knows how to do it right.

 

with you all the way

Pre-opening Support

We’ll guide you through everything before you open your doors — from site selection and fit-out to systems setup and launch planning, so you’re set up properly from day one.

Supply Chain

Tap into a proven, reliable supply network with consistent product quality, streamlined ordering systems, and strong supplier relationships already in place.

 

Training

Comprehensive, hands-on training covering operations, food prep, team management, and systems — giving you the confidence to run your store smoothly.

Operations

From pre-opening setup through to day-to-day running, you’ll receive hands-on training, clear systems, and ongoing support to help you run an efficient, high-performing store.

Ongoing Support

You’re backed by an experienced team with regular check-ins, operational support, and guidance to help you grow and optimise your business over time.

Marketing

Benefit from national campaigns, brand-led promotions, and ready-to-use local area marketing tools designed to drive traffic and grow your customer base from day one.

 
 
 

“I’ve always loved the idea of running a restaurant, and I knew that I had a lot of transferable skills but I did not have the confidence to start up a new restaurant from scratch. A franchise business seemed like the logical choice for me with all of the support that goes with it”.

Dan Hirschfeld - Franchisee

 

“The comprehensive operational processes in place enabled me to run my business efficiently, and provided the tools and training to up-skill my team to work effectively together"

Andre Chappell - Franchisee

 
 
 

FAQs

  • Burger Wisconsin franchisees are hands-on business owners who take pride in running a great local restaurant.

    From managing your team to serving up burgers your community loves, every day is about delivering great food and great service.

    You’ll have the independence of running your own business, backed by the support of an experienced franchise network.

  • We’re looking for people who love hospitality, take pride in great service, and are ready to run their own business.

    You don’t need to be a chef, but you do need to be passionate about good food, good people, and doing things properly.

    Ideal franchisees are:

    • Hands-on operators

    • Strong leaders who can build and manage teams

    • Passionate about great food and customer experience

    • Motivated to run their own business

    • Committed to following proven systems

  • Support every step of the way.
    Opening a Burger Wisconsin restaurant means joining a network that’s been doing this for decades. We provide the systems, tools and support to help you build a successful store.

    The Franchise Support Office has an experienced and qualified team supporting you in areas such as operations, training, marketing, accounts and finance.

    Support includes:

    • Comprehensive training

    • Site selection and store setup guidance

    • Operational systems and procedures

    • Marketing support and campaigns

    • Ongoing franchise support

 

Ready to run your own burger joint?

We’re stoked you’re thinking about joining the Burger Wisconsin franchise family. Keen to take the next step? Fill out the form below and we’ll send through some more information.